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Hedgehog Launches Social Media Campaign Manager

Unique Sitecore Module Enables Marketers to Gain Extensive Understanding of
Twitter and Facebook Social Media Campaigns While Saving Time and Effort

Holbrook, NY (October 26, 2011) -- Hedgehog Development, a custom application development company, today announced the launch of its Social Media Campaign Manager (SMCM).  This new product is a module designed for use within Sitecore’s Web Content Management System (CMS) and enables marketers to achieve an unprecedented depth of understanding and reporting capabilities to create, track, measure and manage their social media campaigns. The first two SMCM module integrations to roll out this year are for use with Twitter and Facebook.

Attain Higher Levels of Efficiency and Effectiveness Without Leaving Sitecore

Because Hedgehog’s SMCM module is built on top of Sitecore’s application program interfaces (APIs) and supports multiple Sitecore sites, it provides marketers with the ability to quickly and easily perform a number of key marketing activities without leaving Sitecore.

With the simple click of a button, you can:

  • Create instant Tweets and Facebook posts of your Sitecore content right from the Content Tree and Page Editor
  • Minimize the potential for manual mistakes
  • Monitor click-thru and conversion rates to measure traffic using Sitecore Analytics  and Online Marketing Suite (OMS)
  • Identify and track the experience and responses of visitors to your website
  • Provide an accurate report on your ROI

There’s also a SMCM tutorial available for viewing.

“Every company wants to know how well their social media marketing dollars are being spent,” said Dan Galvez, Co-Founder of Hedgehog. “What SMCM does is take the ‘guesstimating’ out of the equation for social media marketers who, especially in this economy, are working with leaner budgets and fewer support staff to create and measure the success of their efforts,” he explained.

“Social Media is an essential component of marketing today, with two way conversations and the customer voice paramount,” said Paul Markun, CMO, Sitecore. “By integrating the broader community into your website, your visitors are better served with fresh interactive content, and marketers have intuitive ways to measure it right from the Sitecore OMS.”

Specifications and Pricing

To use Social Media Campaign Manager, one must already have Sitecore version 6.1 to 6.4, Sitecore’s Online Marketing Suite (OMS) and Sitecore Analytics in place.

The price of Social Media Campaign Manager is $1,200.  For a limited time, SMCM with its Twitter and Facebook features can be purchased for 50% off the retail price by entering in a special coupon code during online checkout on the Hedgehog website.

For further information, visit www.hhogdev.com and Hedgehog’s SMCM video tutorial

About Hedgehog Development

Hedgehog Development is a recognized leader in Sitecore Web Content Management implementations, custom application development and integration services. The company is headquartered in Holbrook, Long Island, NY and serves clients around the world. Hedgehog’s specialties include .NET development and Visual Studio Team System, SQL Server, Cloud Services Development, and SharePoint development and implementations. A field-managed Microsoft Gold Certified Partner and three-time recipient of the Customer Satisfaction Prize, Hedgehog was also recognized as a Partner of the Year in Microsoft’s New York/New Jersey Area Partner Awards Program for Application Development. Hedgehog is also part of Microsoft’s Inner Circle program for Visual Studio Team System. These hard-earned distinctions represent a host of exclusive benefits for Hedgehog clients ranging from access to early adopter software to priority customer support services.

In 2010, Hedgehog Development’s client The Knot was awarded the North America Sitecore Site of the Year, and the North American Sitecore Media Site of the Year. Additionally, Hedgehog’s celebrated Team Development for Sitecore product earned it the coveted position of Technology Partner in the Sitecore Partner program, making it one of only three worldwide partners that are both Sitecore Implementation and Sitecore technology partners.

Learn more about Hedgehog Development at www.hhogdev.com.

 

Media Contact: Media Contact:
Peter Madsen Ron Greenstone
Hedgehog Development Greenstone Marketing, LLC
631.676.2186 x 210 631.617.6300

pmadsen@hhogdev.com

ron@greenstonemarketing.com
 

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